Every entrepreneur dreams of having an efficient company, that is a fact. We want companies that are able to deliver what we dream, at the same pace as our desires and wants. We also want every employee to be in their ideal place of work, always carrying out their tasks according to a well-established process, designed to work in perfect harmony with the business model that we design in our heads and for that we need to improve our ability to understand people in the organization.

But have you ever stopped to think about what goes on in the minds of each of your employees?

For instance, when we start our companies, it is much easier to have everyone in tune with what we want and dream of, since we usually start with few people and communication is not highly complex. Everyone knows each other well, so everyone’s work and dreams are much more easily connected and aligned.

However, with each member that we add to the team, the communication complexity grows exponentially, and that’s when the effects of a little aligned strategy and execution begin to be felt, and this starts right when the tasks performed by you and your small team begin to succeed. New members bring more productive capacity, of course, but we cannot deny that there are some harmful effects too if left untreated, as each member thinks differently, has different dreams and aspirations and we start to not understand people in the organization.

Today, more and more people influencing entrepreneurship talk about the need for purpose. Employees increasingly seek to feel important and to have that purpose within the companies they work for, and money alone is no longer enough to keep them motivated, as they want to work with something they like and feel they are generating value for customers, working on what they believe to be right.

Strategic planning today is no longer something in a cast and that only takes into account the dreams and aspirations of senior management and partners, taking into account the values ​​and needs of all involved. In other words, the organizational environment has become more complex, dynamic and competitive.

What happens at most companies

In the current context, the concepts and techniques used in the past may no longer meet the needs of today’s organizations. On the one hand, executives think that their strategies in pursuit of a single objective are threatened, often considering the task of devising a strategy that contemplates several objectives present throughout the company impossible, but they also know that if they do not do this, they lose competitive advantages and are increasingly vulnerable to market changes.

We believe that currently the search for a rational planning process, at the same time flexible and aligned with the different levels of action and decision making, is an essential condition for competitiveness.

In coclusion, today we have companies that are much more in the condition of living organisms than we had in the view of the past, that we saw them as “factories”. Modern companies adapt and move faster and faster, in order to allocate their resources intelligently, thus generating greater efficiency and effectiveness in the work performed, taking advantage of their hierarchical structures in an optimized manner, aligning strategy and execution.

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