When to do strategic planning?

You cannot leave your company’s strategic planning to the last minute. If you do, chances are high that time, effort, and resources are wasted.

Therefore, strategic planning must be carried out before the first penny is spent. The first step before running is to understand how your company can reach more customers and improve services for current customers. You have to understand the pain you want to achieve. Every business needs customers, and every customer has a pain, a need, and that is what your company must resolve to attract new customers.

The company’s objectives and key results (OKRs) must be defined calmly, looking at the general panorama of the business and the sector in which your company is inserted. So we can say that if you try to speed up planning in a hurry or a feeling of need, it will almost certainly be done poorly.

Imagine with me: if your company has poorly defined OKRs, your finish line will be poorly positioned. If your finish line is misplaced, your employees will run to the wrong place, wasting your efforts and time. This is exactly so that it doesn’t happen that you’re defining your strategy, isn’t it?

To avoid this, start thinking about your strategic planning in the last month of the current cycle, instead of leaving it for the beginning of the next cycle. Planning always has to be done beforehand, so that there is greater assertiveness in it.

Think with me

Planning comes before execution. Leaving to carry out the strategic planning after the cycle begins, the time that passes executing tasks without having this planning defined is not used with a focus in mind, and it may often not be working on the priority issues.

Continuing, if you don’t know where you want to go, you can’t measure your progress against goals. In this case, we have a very relevant saying for this: “if you can’t measure, you can’t improve”.

With what was said earlier, the lesson we learned is: planning always starts before execution and before the current planning comes to an end. Calm and preciousness are important to define good OKRs, knowing exactly where you want to go and how we will measure progress towards them.

Defining OKRs in advance in your company will certainly make it work at another level, achieving superior results and having more employee engagement and motivation.

It is also important to remember one of the strongest points when talking about OKRs: communication. Communicate to all employees and make transparent what the key objectives and results will be before the cycle begins so that you have time to assimilate what was planned.

Here on our blog, we have several texts and Papers that can help you better define your Goals and Key Results. I recommend that if this is your first time getting to know OKRs, read our Paper: Everything you need to know about OKRs.

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