The importance of strategic planning

The strategic planning of a company is of paramount importance, after all, working without knowing where you want to go does not yield good results. This planning serves to identify what is most important to her and what are the main points to be worked on at the moment. We have already spoken here how important it is to carry out this strategic planning even before the work cycle begins. But how to use Milestones in order to help you carry out such planning and make it a success?

There are several advantages of using Milestones in your company, such as increasing the performance of your teams and generating more value for your company’s stakeholders, and a company that knows how to use Milestones in strategic planning is already ahead.

The reason for this is that companies often carry out strategic planning but do not carry out the next step, which is to identify which deliveries can be made to achieve the defined OKRs.

Just as OKRs guide us to know better what deliveries we will have to make, we can do the reverse as well. If we know which deliveries are the priority, we can also imagine what the strategic priorities are.

Imagine with me

If before the OKR meetings for the next quarter the team and/or the PO have already thought about deliveries that are the most priority, an analysis of them can be carried out to understand what are the possible key results that they will impact the most. Knowing the key results that will be most impacted with these Milestones, we can imagine what are the objectives that we will pursue in the next cycle.

Let’s go to the examples

Let’s say that we are reaching the end of an OKR cycle and we have already planned several Milestones based on what we think is necessary to grow the company, such as:

  • Create video content planning;
  • Make collabs on Instagram with profiles bigger than ours;
  • Fix Youtube Channel;
  • Start video strategy on social networks.

What do all these Milestones have in common? All of them aim to increase the company’s attraction, bringing more visitors to the website, blog, and social networks. So what is a key outcome that would make sense in this case? Generating 10,000 unique visitors to the site seems like a good key attraction result, taking into account these Milestones already defined.

If we do this with other Milestones and arrive at key results such as: “Have 50% of Leads Engaged (interacted with the company’s content in the last 30 days”) and “Have 1.5% conversion of site visitors to Free Trial ”In a company that is still validating its leaps of faith, a goal that makes sense would be something like“ Validate market interest in the company ”.

With this knowledge, we see that Milestones do not necessarily need to be done already with the defined OKRs (although it is the most common and recommended path for us). It is safe to say that the path also works in the other direction, showing how to use Milestones already created in your company’s strategic planning.

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