The Milestones methodology serves as a link between the strategic management level and the operational level, translating the objectives into precise deliveries to achieve them and dividing these deliveries into small tasks, ready for the functional teams to be able to carry them out and generate value for the clients.

Have clear deliveries

When linking Milestones with your company’s Objects, you must be sure that the Milestones created are taking you more and more towards the strategic objectives. When deliveries are defined and related to our goals, employees who are going to perform the tasks will know precisely how personal deliveries are collaborating for the company’s numbers.


By doing this, you end up with the feeling of “I know where I want to go, but what do I do to get there?”, Increasing the motivation and quality of all deliveries.

Increase value generation

Knowing where you want to get to, we want to get there as quickly and with the highest quality as we can. That is where we see the importance of prioritizing our Milestones by the value generated.

“But how do I do this?”

After defining the Milestones (all deliveries that members can think are relevant to the company), it is the role of the Product Owner to prioritize all deliveries in order of value that they will generate for customers. The PO must prioritize the highest value to the lowest so that employees can finish the tasks that will bring the most results to the company first.

Maintain the coherence of the work done

By using the Milestones methodology to do the job, we were able to have enormous consistency in the work we do. If we did not use the method and did non-interconnected tasks, we could end a work cycle with several deliveries half done, which not generating value for any interested party. After all, no customer, internal or external, benefits from partial deliveries.

Identify bottlenecks faster

One person’s skills and knowledge will always be different from all others, so those skills and expertise of a team are also different. As there is no one person like the other, there is no team that is the same as another.

Because of these differences, the work bottlenecks (types of work that take longer than others to complete and lock up later work) for each team will be different.

“And how do Milestones help me to identify these bottlenecks more easily?”

By defining delivery and dividing it into smaller tasks that, when completed, will indicate that the delivery is ready, we can see which type of delivery each team has the most difficulty.

For example, a Marketing team may find it easy to write texts, but hard to create pages for the company’s website. A group of developers can have difficulty when they need to work with mobile applications while they are great for programming a SaaS.


Now that you know the advantages of using Milestones, how about learning to implement this methodology in your company? You need to click here to learn a practical step by step on how to apply this methodology in your company!

Align strategy and execution

Milestones’ central role is to deliver a clear guide so that operational teams can know what must be done to achieve strategic objectives.

Through precise deliveries divided into smaller tasks, employees know correctly what they are working on and what objective this work will impact. Therefore, thus increasing the clarity and motivation of these teams when they are doing the job.

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